Privacy policy

Madix Outdoors ("we," "our," or "us") operates this store and website, including all related information, content, features, tools, products, and services (the "Services"). Our Services are powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. We may collect the following categories depending on how you interact with us:

Information You Provide Directly

  • Name, email address, and phone number (provided through forms or purchases)
  • Shipping and billing address (for orders)
  • Account credentials including username, password, and security questions
  • Communications you send us, such as customer support inquiries

Information Collected Automatically

  • Device and browser information, IP address, and unique identifiers.
  • Website usage data through Google Analytics (cookies, browser type, pages visted)
  • Transaction information including items views, added to cart, wishlisted, or purchased.
  • Usage patterns showing how and when you navigate the Services.

Information from Third Parties

  • From service providers (e.g., Shopify, PayPal, Google Analytics) who collect data on our behalf.
  • From business and marketing partners
  • From our affiliates or corporate group

2. How We Use Your Information

Providing and Improving Our Services

  • Process and fulfill orders, returns, and exchanges
  • Send account-related notifications and order updates.
  • Remember your preferences and create a personalized shopping experience
  • Arrange for shipping and manage your account
  • Improve website performance and overall user experience

Marketing and Advertising

  • Send newsletters and promotional communications by email (with your consent)
  • Display relevant online advertisements based on your browsing and purchase history.
  • Engage in marketing through postal mail or text message where permitted.

Security and Fraud Prevention

  • Authenticate your account and secure the payment process
  • Detect, investigate, and act on potentially fraudulent or malicious activity
  • Protect the safety of our customers and the public

Legal Compliance

  • Comply with applicable laws and respond to valid legal process
  • Respond to law enforcement or government agency requests
  • Enforce our terms of service and other policies

3. How We Share Your Information

We do not sell or rent your personal data. We only share your information in the following circumstances:

  • With Shopify, to operate our store and process transactions
  • With PayPal to process payments
  • With Google Analytics, to understand website usage
  • With other vendors and service providers who assist with IT, fulfillment, cloud storage, data analytics, and customer support
  • With business and marketing partners to deliver personalized advertising (you may opt out - see Your Rights below)
  • With our affiliates or within our corporate group
  • When required by law, subpoena, or government request
  • In connection with a business transaction such as a merger or acquisition
  • When you direct us to share your information, such as through social media or login integrations

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store. Information you submit may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our store, along with other Shopify merchants. Shopify is independently responsible for the processing of your personal information in these circumstances, including for responding to your rights requests related to that processing.

To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers or the Shopify Privacy Portal at https://privacy.shopify.com/en.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, track usage data, and support personalized advertising. Specifically, we use Google Analytics to understand how visitors interact with our site.

You can adjust your browser settings to disable cookies at any time, though doing so may affect certain features of the Services. We also honor the Global Privacy Control (GPC) opt-out preference signal. If you visit our website with GPC enabled, we will treat this as a request to opt out of targeted advertising for that device and browser.

Note: We do not recognize other "Do Not Track" signals beyond GPC.

6. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know — Request access to the personal information we hold about you
  • Right to Delete — Request that we delete personal information we maintain about you
  • Right to Correct — Request correction of inaccurate personal information
  • Right of Portability — Request a copy of your personal information and transfer to a third party
  • Right to Opt Out of Sale or Targeted Advertising — Opt out of the "sale" or "share" of your personal information for targeted advertising purposes
  • Managing Email Preferences — Unsubscribe from newsletters at any time using the link in our emails. We may still send transactional emails related to your orders.

To exercise any of these rights, contact us using the details in the Contact section below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

7. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. We do not knowingly "sell" or "share" personal information of individuals under 16 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request deletion.

8. Data Security and Retention

We take reasonable steps to protect your personal information, including using secure servers and limiting access to authorized personnel. However, no security measure is perfect or impenetrable. We recommend that you do not use unsecured channels to communicate sensitive information to us.

How long we retain your information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

9. Third-Party Websites and Links

Our Services may include links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of those sites, and our inclusion of a link does not imply endorsement. We encourage you to review the privacy policies of any third-party site you visit.

10. International Data Transfers

We may transfer, store, and process your personal information outside the country in which you reside. If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, or applicable law. When we do, we will post the revised policy on this page and update the "Last Updated" date at the top. We will provide additional notice as required by applicable law.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Madix Outdoors Email: sales@madixoutdoors.com

Website: www.madixoutdoors.com